Live Transfer vs. Preset vs. Pay-Per-Show Annuity Appointments

These three phrases describe three moments in a prospect's day, not three flavors of the same invoice. A live transfer hands you a person who is on the phone now. A preset appointment hands you a time that was agreed in advance. Pay-per-show describes when you are billed, which can sit on top of a preset meeting and does not describe a live transfer by itself. Advisors overpay when a deck uses the words interchangeably.

Our public product is a preset Zoom that is billed as a qualified show. We do not sell it as a live transfer. This page defines the other two shapes so you can hear them when a different company uses the words.

Live transfer: the conversation starts while they are still on the line

A live transfer, in ordinary industry use, means a caller has been connected to you during the same phone call that generated or qualified the inquiry. You did not have the meeting on the calendar yesterday. You pick up, or your setter picks up, and a stranger is already there. The vendor's work was to find the person and bridge the call. Your work starts immediately: confirm who they are, why they agreed to be transferred, and whether the assets match what the opener said.

The advantage is speed. There is no multi-day gap in which the person forgets the ad. The cost of that speed is your availability. Someone has to be ready when the transfer arrives. If you are in another appointment, the transfer dies or goes to a colleague. Live transfers also pile up at the hours consumers answer phones, which may not be the hours you do your best planning work.

This website does not sell that product and does not publish a live-transfer price. If a vendor quotes one, ask whether you pay for the connection, for a minimum duration, or for a subsequent meeting. Ask whether the same person is transferred to more than one advisor in the same week. Ask what "qualified" meant on the call you did not hear. A live transfer without a recording or a written screen is a voice and a hope.

Preset: the time is already on the calendar

A preset appointment is a meeting the prospect agreed to before the hour arrives. They chose a time, or accepted a time, and it is on your calendar before you dial. You can prepare. You can also be stood up, because a promise made on Tuesday is easier to skip on Thursday than a call you are already on.

For us, preset means that shape. We sell a booked, pre-educated Zoom. We do not publish a separate preset price, SKU, or days-out rule. Preset means you are not dialing to create the meeting. Our setter already created it. We run ads on Facebook, Meta, and Google. A survey keeps people with $250,000 or more in movable retirement savings. A short video class goes out. The setter books the Zoom and positions you before you join.

What you do with a preset hour is different from a live transfer. You can review whatever notes exist, start on time, and use the class as the shared background. You cannot assume the person remembers every video. We cannot guarantee every view. Confirm the assets are the movable retirement money the tier required, not the house, and confirm the 90-day window we require.

Pay-per-show: a billing rule, not a meeting format

Pay-per-show answers a different question: what event triggers the charge. You pay up front. We only charge a qualified show, a real conversation about finances. There are no other fees, and optional add-ons are separate. We replace a no-show, a cancellation, or a reschedule, usually within a few hours, if they do not show or do not qualify and you followed the required process.

Read those lines together on the pay-per-show page before you sign anything that uses only the shortest version. A company can say "pay per show" and still define a show as a booked time, a connected call, a two-minute appearance, or a fully qualified meeting. The words are not the definition. The definition is the sentence that says what is billable and what is replaced.

Pay-per-show can be attached to a preset Zoom, which is the combination we sell. It is an awkward fit for a live transfer, because the transfer is the conversation, not a later show. If a vendor uses both labels, ask which event they invoice. If they cannot answer without a new metaphor, you do not have an offer yet.

What changes in your day

A live-transfer desk needs an open phone and a person who can qualify in real time. Interruptions are the product. A preset calendar needs open hours that you will actually defend. Block busy time, and take what is booked on open time. An advisor who is unavailable, or who no-shows, can be treated as a billable show. That rule is the opposite of a live transfer, where a missed bridge usually means the call went elsewhere. Know which rule you are under.

A pay-per-show invoice changes the math of a no-show only if the replacement rule is real. You pay up front. We replace a no-show, a cancellation, or a reschedule, usually within a few hours. Ask what you must do to get the replacement, and how a credit is applied. The cost guide lists those questions because we do not publish the dollar amount. Our tiers are minimum asset ranges. Gold is $250,000 to $1 million. Platinum is $1 million to $2 million. Diamond is $2 million to $5 million. Black is $5 million to $10 million and above. The higher the assets, the higher the tier. A qualified prospect has at least that minimum, movable within 90 days. We do not publish a separate feature list or appointment count for each tier. Pricing shared on a call.

How we combine two of the three

We combine preset and pay-per-show. We do not sell a live transfer. The meeting is a Zoom. The prospect was supposed to see a masterclass. The setter was supposed to build you up before you walk in, the way a nurse builds up a doctor. You still have to be the doctor. The class is not a completed application, and the setter's introduction is not a recommendation from you.

Volume is described as a starting range, not a firehose. Most agents start with 10 to 15 appointments a month, and the first qualified appointment is described as arriving within about two weeks on average. There is no long-term contract in the public FAQ. None of that tells you the price. None of it tells you that a given week will fill.

If you are choosing among the three because show rate is the number you care about, the next page is how to improve show rates. A live transfer does not have a classic show rate, because the person is already on the line. A preset meeting does. Pay-per-show decides who eats the cost when the show rate disappoints you. That is the distinction to take into any vendor call, including this one.